Consumer Warning
Beware of Letters Offering Quick Returns
for Cashing a Check
Five Effective Ways to Increase Your Business
- Ask your customers why they buy from you.
- Act like a customer. Call/e-mail/text your company and ask a question or place an order. See what happens. Then call your competition.
- Learn how much your staff training costs. Find out if it is “working”.
- Use customer information to develop new advertising.
- Spend your money developing loyal customers – not clever ads.
Understanding your customer’s reactions is important because:
- 62% - will cancel or switch based on one negative experience
- 60% - already have done it at least once
- 28% who said they never changed
- 78% said they would change if they received poor service
Harris Interactive/Chordiant Software 2008
How customers perceive their relationship with your company largely determines their brand loyalty.
- Loyal customers are 85% more likely to purchase than satisfied customers.
- Retaining an existing customer costs about 20% of what it does to market to a new customer.
Is mystery shopping right for your company? Click here and see!
Get back to basics.
Increase business.








