The company was founded as MarketWise in 1994, then reflecting the growth and market changes; in 1997 it was incorporated as MarketWise Consulting Group, Inc. Today MarketWise Consulting operates out of offices in Appleton, Wisconsin located minutes from the Appleton International airport.

We work for you.

NOT the other way around....
  • MarketWise Consulting Group, Inc. uses an account manger system. This means there is one staff member who is responsible for your entire project. This focus allows for in-depth knowledge of your goals and objectives and provides a single point of contact to the mystery shoppers who work on your project.
  • We have mystery shoppers specifically for your project. 
  • MarketWise Consulting Group, Inc. is a member in good standing of the internationally recognized MSPA (Mystery Shopping Professionals Association). Members are required to sign and abide by a Code of Ethics. 
We provide a customer's perspective of your service. 
  • Nearly 25 years experience in mystery shopping, with strength in three areas: 
  1. Unique and detailed mystery shopping. Each mystery shopping project is different. Each form is designed specifically to meet your goals and objectives. All reporting is available to you on line at a macro and drill down level.
  2. Sharing best practices. While we do not reveal the names of our other clients, if one client has found success with a specific survey question or type of survey, we will pass along the information to you. We will also help you to incorporate it into your surveys. 
  3. Creating market “Thumbnails”. You receive reports based on the collective data from our customers.  For a  preview of how  your business compares with others go to Market Data.

To set up a consultation, please Contact Us!